Blog

Being in my body, feeling free and happy without worry and obligations is something that I left behind somewhere along the way to adulthood. I felt the heavy burden of making a living, raising kids, and supporting others without remembering what it feels like to be free; even for a short period of time. Maybe you can relate?

I found myself folded in half… shut down. Burned out.

It didn’t happen overnight. It was a long process to get me into that closed-off, fetal position.

And… the unfolding didn’t happen overnight either.

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When it came time to uplevel, scale, and reach more people, I was bombarded with variations of a growth formula that felt rigid and limiting. The focus shifted to profits, systems, ease of operation, and predefined programs which was not in line with my mission. In the quest to grow and avoid entrepreneurial burnout, it is easy to get sidetracked and forget why we started the business in the first place. My fundamental values and mission to be of service were being threatened.

I found that to stay successful, it was paramount to integrate proven growth strategies with the value that our customers are seeking and the broader mission we set for ourselves when we started our business in the first place. This is called Conscious or Sustainable Capitalism.

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When trying to create a meaningful life, setting time aside for goals that matter is often the most difficult part. With over-scheduled calendars, multiple priorities, and a lack of physical and mental energy, it becomes increasingly difficult to “find the time” to work on life goals.

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